Sherwin-Williams Paint Stores Group

Beth Hardy, Senior Director, Marketing Communications
Andrea Beck, Director of Retail Marketing Communications

McKinney *Lead Agency

Lisa Hughes, EVP, Group Account Director
Christina Cooper, Account Executive
Ellen Steinberg, EVP, Group Creative Director
Katie Swicegood, Media Supervisor
Lindsley Laham, Account Director
Kathryn Clenendin, Art Director
Lauren March, Director, Print Production
Josh Eggleston, Executive Producer

People like the convenience of a big-box store like Home Depot or Lowes where they can buy their paint and every other home improvement product they need in one trip. However, every year since the 2010 launch of the Color Chips campaign, more do-it-yourselfers have been making a special trip to a Sherwin-Williams store for the painting portion of their projects. Through this work, Sherwin-Williams took ownership of color and helped turn inspiration into action.