MillerCoors

Greg Butler, Senior Director, Miller Family of Brands
Ryan Reis, Senior Director, Field Marketing
Gannon Jones, VP of Brand Marketing, Miller Family of Brands
Cris Rivera, Marketing Director, Miller Lite

Juniper Park\TBWA *Lead Agency

Barry Quinn, Chief Creative Officer
Louis Duarte, Senior Designer
Chris Hunter, Group Account Director

Turner Duckworth *Lead Agency

Bruce Duckworth, Chief Creative Officer
Mark Waters, Creative Director
Moira Riddell, Client Services Director

DigitasLBi

Dieste, Inc.

Walton Issacson

The Integer Group

How do you turn around a multi-billion dollar brand that had lost its way, and been steadily declining for almost a decade? The Miller Lite team capitalized on a successful retro can promotion and built a strategy that re-grounded the brand in authentic values that resonated with todays millennial consumers. They took a 21st century approach to marketing, placing emphasis on living vs advertising your strategy. And by doing so, have turned Miller Lite from a laggard to the fastest growing light beer in America, delivering a remarkable 5pt trend change worth tens of millions of dollars.