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National Football League
Listen: Help End Domestic Violence and Sexual Assault

RAN IN: United States, Canada

CLIENT
National Football League

Dawn Hudson, Chief Marketing Officer
Jaime Weston, SVP, Marketing, Creative & Branding
Sam Howard, Advertising Producer

AGENCY
Grey New York *Lead Agency

Lisa Topol, Executive Creative Director
Derek Barnes, Executive Creative Director
Andreas Dahlqvist, Chief Creative Officer
Tor Myhren, Worldwide Chief Creative Officer
Benjamin Michaels, Senior Strategist
Steve Nathans, Creative Director
Lance Parrish, Creative Director


NO MORE


SUMMARY

The National Football League, in partnership with NO MORE, created the first-ever Super Bowl commercial about domestic violence and sexual assault. This haunting recreation of a 911 call masked as a pizza delivery order was seen by more than 114 million people and 7 million times online. Earning 1 billion media impressions, this single piece of communication raised the level of discourse in America around domestic violence and sexual assault, and drove massive spikes in website visits and pledges to learn more and take action.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive/Online, PR, TV

Audience: Other

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English