Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Holiday Inn
Journey to Extraordinary

RAN IN: United States

CLIENT
Holiday Inn

AGENCY
Ogilvy & Mather Atlanta *Lead Agency

Jason Aspes, Executive Creative Director
David Page, Group Planning Director
Paul Gunnarson, Executive Producer
Claire Powell, Account Director
Patrick Jagielski, Account Supervisor
Tonya Fossey, SVP, Executive Group Director


Mindshare


POSSIBLE

Rob Mapes, VP, Account


SUMMARY

How does an iconic brand like Holiday Inn compete against pressure from upper-tier and budget competition? By creating a unique narrative platform and campaign that aimed to get travelers believing in the brand again and unleashing a wave of branded messaging, content and conversations. The result? A campaign that increased awareness by almost 6% over control, an impressive feat for such a well-established and storied brand.

CASE VIDEO


Hero Medium: Branded Content

Medium Featured On Video: Branded Content, Consumer Involvement/User Generated, Events, Interactive/Online, Social Media, TV

Audience: Other

Objectives: Build brand equity

Type: Business to Consumer

Classification: National

Language: English