Microsoft

Deana Singleton, GM of Global Advertising
Kathleen Hall, CVP of Global Advertising and Media
Steve Simmons, Director of Global Marketing
Michael Carr, Senior Media Manager

m:united // McCann *Lead Agency

Andy Azula, SVP, Creative Director
Matt Davis, Creative Director
Jason Kolinsky, SVP, Group Account Director
Todd Sussman, SVP, Group Strategy Director

Blk-Ops *Lead Agency

Empower Media Team

Nicole Morgan, VP, Group Director

THE YEAR MICROSOFT BECAME CLOUD FIRST Microsoft has built their brand in categories that they have created - productivity software and operating systems. But now, to continue to thrive, they need to become a leader in Enterprise Cloud Computing a category their competitors, Amazon and Google, were born in. The challenge to change perceptions of a risk averse C-Suite audience isn't easy but as shown by a 46% increase in Cloud Leadership perception, leveraging Microsofts transformation and real customer stories have successfully positioned Microsoft to lead the next industrial revolution.