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Skittles
Skittles Holiday Pawn Shop

RAN IN: Canada

CLIENT
Wrigley Canada

Julia Mauer, Marketing Manager

AGENCY
BBDO Toronto *Lead Agency

Todd Mackie, SVP, Executive Creative Director
Denise Rossetto, SVP, Executive Creative Director
Chris Booth, VP, Associate Creative Director
Joel Pylypiw, VP, Associate Creative Director
Matt Hubbard, Senior Copywriter
Mike Schonberger, Senior Art Director
Kristina Hayes, VP, Group Account Director
Saloni Wadehra, Account Director
Zach Kula, Account Supervisor


MediaCom Canada


Harbinger


SUMMARY

Nearly 75% of Canadians have been disappointed by a bad holiday gift in their lifetime. So Skittles gave them the opportunity to trade those unwanted gifts for something sweet. The Skittles Holiday Pawn Shop - a pop-up pawn shop in downtown Toronto - opened on Boxing Day 2015. For 5 days, thousands of customers brought in holiday items they didn't want to trade for what they did - a grand total of over 3 million Skittles. All items collected were then donated to one of Canadas largest charities.

CASE STUDY

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CASE VIDEO


Hero Medium: EVENTS

Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;DIRECT;EVENTS;MOBILE/TABLET;OOH;PR;PRINT;RETAIL EXPERIENCE;SALES PROMOTION;SOCIAL MEDIA

Audience: Teens (13-20)

Objectives: Market share - increase

Type: Business to Consumer

Classification: Local

Language: English