Blizzard Entertainment

John Heinicke, Sr. Director Global Brand Management
Justin Osborne, VP Global Brand Management
Ryan Davis, North American Brand Manager

Droga5 *Lead Agency

Brian Nguyen, Group Communications Strategy Director
Jonny Bauer, Global Chief Strategy Officer
Dan Neumann, Strategy Director
Ben Myers, Group Account Director
Erik Hogfeldt, Creative Director

Liquid Advertising *Lead Agency

Rick Dressler, Media Strategy Supervisor

Overwatch launched into a crowded category dominated by established game franchises. Countless sequels featuring the same formulaic worlds and heroes had jaded audiences and created an opportunity to stage a coup. Our "The World Needs Heroes"' campaign challenged gamers to connect with a new kind of hero, beyond the cliches, and tapped into gamers' latent yearning for a more innocent, more relatable kind of hero. The result: Overwatch not only became the most successful game launch of the year, but launched a new kind of entertainment brand.