Procter & Gamble

John Mang, Brand Franchise Leader
Francesco Tortora, Brand Director
Sushant Trivedi, Brand Manager

Grey New York *Lead Agency

Leo Savage, Executive Creative Director
Jeff Stamp, Executive Creative Director
Garam Park, Art Director
Robert Jencks, Designer / Jr. Art Director
Robyn Hendel, Account Supervisor

Townhouse

James McPherson, SVP, Head of Integrated Production
Chase Wagner, Assistant Integrated Producer

Untitled Films

Ketchum

Touchstorm

What began as an observation of the decline in fathers teaching sons to shave evolved into a much more profound insight into the decline in teens seeking fatherly advice. For Father's Day 2016, Gillette sought to rectify this. In an unprecedented move, we used the world's biggest search engine to direct users of the Internet...and to Dad. Ultimately, we transformed technology criticized for distancing fathers and sons into a catalyst for bringing them together and proved that when it comes to information and advice, Dad is still "The Best A Man Can Get."