PepsiCo

Morgan Flatley, Chief Marketing Officer
Kenny Mitchell, Head of Consumer Engagement
Emily Morrison Krall, Assistant Marketing Manager

VML *Lead Agency

Tony Snethen, Executive Creative Director
Debbi Vandeven, Global Chief Creative Officer
John Godsey, Executive Creative Director
Amy Worley, North American Managing Director, Channel Activation
Ian Davidson, Managing Director, Brand Planning
Glen Scott, Group Creative Director
Nick Allegri, Creative Director

OMD *Lead Agency

Snapchat

Gatorade hasn't historically advertised during the Super Bowl, preferring to service the athletes on the field. However, they were missing a huge opportunity to connect with competitive athletes during one of the most relevant moments in sport...the Dunk. With a limited media spend, Gatorade wanted to turn the Super Bowl into a platform for brand engagement. We launched a Snapchat lens that let consumers put themselves in the middle of the Dunk, garnering 165 million impressions, nearly 30 seconds of brand engagement and +8.3% lift in purchase intent.