SC Johnson

Renata Pereira-Ferraiolo, VP Global Marketing
Gilson Mazetto, Manager, Global Brand Marketing
Brady Noon, Associate Manager, Global Brand Marketing

Ogilvy & Mather *Lead Agency

Renata Florio, Group Creative Director
Kevin Reilly, Senior Art Director
Ian Going, Senior Copywriter
Pete Lewis, Managing Director
Antonis Kocheilas, Managing Director, Head of Planning
Soledad Lencioni, Global Planning Director

PHD

Edelman

Scrubbing Bubbles was an iconic bathroom cleaning brand that instead of cleaning was catching dust. Being just one of the many cleaners promising the same thing as everybody else with a much smaller budget was behind our deteriorating performance. By redefining our target audience from moms to young people who shared bathrooms and showing those transformative stories that happen in the bathroom in an entertaining and lighthearted way, we reversed the sales decline and positioned Scrubbing Bubbles for years of growth.