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Sherwin-Williams Paint Store Group
Color Chips Sustained Success

RAN IN: North America

CLIENT
Sherwin-Williams Paint Stores Group

Ellen Moreau, SVP, Marketing Communications

AGENCY
McKinney *Lead Agency

Lisa Hughes, EVP, Group Account Director
Lindsley Laham, Account Director
Kevin Murray, Senior Account Planner
Katie Fulp, Associate Media Director
Jenny Nicholson, Group Creative Director
Virginia Crotty, Senior Media Planner
Alex Grimm, Media Planner
Mandy Gatton, Account Supervisor
Owen Tingle, Group Creative Director


Resource / Ammirati


Carmichael Lynch Relate


SUMMARY

People like the convenience of a big-box store like Home Depot or Lowe's where they can buy their paint and every other home improvement product they need in one trip. However, every year since the 2010 launch of the Color Chips campaign, more do-it-yourselfers have been making a special trip to a Sherwin-Williams store for the painting portion of their projects.  Through this work, Sherwin-Williams took ownership of color and helped turn inspiration into action.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: DIRECT;INTERACTIVE/ONLINE;MOBILE/TABLET;PRINT;SALES PROMOTION;SOCIAL MEDIA;TV

Audience: Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English