Jamba Juice

Julie Washington, CMO

Zimmerman Advertising *Lead Agency

David Nathanson, Chief Creative Director
Andre Felix, SVP Creative Director
Vinny DeAraujo, Copywriter
Jeffrey Schermer, Copywriter
Xionel Lopez, Digital Creative Director
Scott Thaler, Chief Digital Officer
Nichole Robillard, SVP, Group Account Director
Maria Rico, Digital Account Supervisor
Ashley Ritter, Social Marketing Manager

Finn Partners

The Ellen Show played a hilarious prank on Jamba Juice, sending legendary singer Adele to a Jamba store, where she said whatever host Ellen DeGeneres prompted her to through a hidden earpiece. The six-minute exchange between Adele and Jamba employees reached an apex when she mentioned there's a similar concept in Britain called Swishy Chug. We caught wind of the prank at 8 am; by the 4 pm airing, we had launched a fake Swishy Chug brand, using it to drive positive sentiment and sales for Jamba Juice.