Fitbit

Tim Rosa, VP Global Marketing
Woody Scal, Chief Revenue Officer
Shahin Edalati, Sr. Director, Creative Labs

ARGONAUT *Lead Agency

Hunter Hindman, Chief Creative Officer
Ryan West, Brand Director
Jessica Smith, Brand Manager
Ben Alter, Strategy Director
Beau Hanson, Creative Director
Ben Sampson, Associate Creative Director
Julio Castillo, Strategist

DigitasLBi

Throughout 2015 and into 2016, Fitbit encountered a slew of competitors trying to steal share from the wearable juggernaut. Garmin and Under Armour attacked our fitness credentials; Movado and Fossil attacked our watch credentials and Samsung and Apple came in guns blazing with huge marketing spends. Our goal was simple yet significant: maintain our position as the market leader in wearable fitness. In the face of all this competition, we not only increase our leadership position by 7%, doubled customer consideration and actually grew our market share domestically and abroad.