Jimmy Dean

Karmen Conrad, Director of Marketing, Frozen
Nadine Rich, Senior Brand Manager, Refrigerated
Chris Faldetta, Director, Brand Strategy
Christopher Miles, Vice President, Marketing Services
James Hidden, Executive Group Director
Chris Turner, Group Creative Director

Ogilvy & Mather *Lead Agency

David Metcalf, Group Creative Director
Janna Reddig, Planning Director
Adam LeGrand, Management Supervisor

BPN WW

Nancy Chang, VP, Director

MWW

VML

Jimmy Dean, a long time leader in the breakfast category, was under increasing pressure from the barrage of breakfast options and evolving breakfast habits. Not only was breakfast becoming routinized, a perception existed that Jimmy Dean was a guilty treat. This is the story of how Jimmy Dean helped breakfast reclaim its position as the most important meal of the day with a new form of contagious positivity. We showed that a good morning really can lead to a great day when you 'Shine On' with a Jimmy Dean breakfast.