Kimberly-Clark

Melanie Huet, Global Brand Director, Baby & Child Care
Benjamin Lawnicki, Brand Manager, Pull-Ups

Ogilvy & Mather Chicago *Lead Agency

Tim Hogan, Creative Director
Kyle McCarthy, Creative Director
Jesse Bayer, Senior Partner, Global Director of Strategic Planning
Nancy Horrow, Account Director
Piper Dolan, Senior Partner, Global Planning Director
Laura Carrillo, Planner
Jessica Foster, Creative Director
Matt Peabody, Copywriter

Mindshare

Edelman

Geometry Global

Pull-Ups invented the potty training category more than 20 years ago and has helped potty train more children than any other brand in the category. But over the last few years, Pull-Ups struggled to demonstrate their leadership, causing Mom to question whether training pants were really something her child needed at all. This is the story of Pull-Ups getting back to its roots and transforming not just the brand, but potty training itself.