Verizon

McCann New York *Lead Agency

Yusuf Chuku, EVP, Head of Planning
Eldad Heilweil, SVP, Group Strategy Director
Alex Nguyen, Senior Strategist
Caprice Yu, EVP, Executive Creative Director
Chris Mitton, EVP, Executive Creative Director
Ferdinand Daniele, Associate Creative Director
Tom Weingard, Associate Creative Director
Andrew Hayes, VP, Account Director
Bill Powers, Account Executive
David Mashburn, Co Design Director

MRM // McCann *Lead Agency

Zenith

Weber Shandwick

In 2015 we had the difficult task of launching a new product in a category very few people cared about. That meant we had to get real, really quick, about our rapidly growing competition and more importantly our low hanging target audience to find a meaningful white-space positioning for our product. As a result, we were able to surpass our brand awareness benchmark by 15%, drive consideration of our product twice over, and exceeded sales objectives; all while changing the conversation around our category.