Foot Locker

Stacy Cunningham, EVP, Marketing
Francine Feder, VP, Integrated Brand Marketing
Jed Berger, VP, Brand Marketing
Rachael Schnell, Brand Marketing

BBDO New York *Lead Agency

David Lubars, Chariman/Chief Creative Officer
Dan Lucey, EVP, Executive Creative Director
Chris Beresford-Hill, EVP, Executive Creative Director
Janelle Van Wonderen, SVP, Director
Samuel Henderson, Account Executive

PHD

Ji Kim, Strategy Director

In 2012, Foot Locker faced a new landscape. E-commerce had fundamentally changed shoe buying. Boutique shops catered to Sneakerheads, and large competitor brands were opening their own stores. This demanded a new business approach and a new brand campaign.    This is the story of that campaign: “Approved.”  In the subsequent four years – marked by continuous retail disruption – “Approved” drove four years of year-on-year sales growth, increased brand equity, and helped double the stock price.