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The Dalí Museum
Dreams of Dalí

RAN IN: North America

CLIENT
The Dalí Museum

Hank Hine, Executive Director, The Dalí Museum
Kathy Greif, Director of Marketing, The Dalí Museum

AGENCY
Goodby Silverstein & Partners *Lead Agency

Jeff Goodby, Co-Chairman
Adam Reeves, Creative Director
Roger Baran , Creative Director
Sam Luchini, Creative Director
Mike Landry, Creative Director
PJ Koll, Executive Producer
Nathan Shipley, Lead Developer
Katie Lancaster, Account Manager


SUMMARY

From January to June 2016, the Dreams of Dalí VR experience became an object of media and art-world fascination. With no direct media spend, it garnered over 2 billion media impressions by reimagining the exhibition experience and taking virtual visitors into the mind of Salvador Dalí. The exhibition generated 26% more visitors than the museum's previous best opening weekend. The experience has the further distinction of being added to the museum's permanent collection (coming soon). Its component 360 video remains a top trending online engagement tool for the museum.

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: INTERACTIVE/ONLINE;MOBILE/TABLET;PR

Audience: Tourists

Objectives: Increase awareness

Type: Business to Consumer

Classification: Local;Regional;National;Multinational

Language: English