MetLife

Esther Lee, Executive Vice President, Global Chief Marketing Officer
Chris Boles, Assistant Vice President Global Brand and Marketing
Hugh Dineen, US Chief Marketing Officer
Michael Mulcahy, Marketing Manager, Global Brand and Marketing

ARGONAUT *Lead Agency

Rick Condos, Chief Creative Officer
Sara Lezama, Strategist
Beth Lussenhop, Assistant Brand Manager
Shane Fleming, Creative Director
Anders Gustaffson, Creative Director
Tynessa Jue, Art Director

MEC Global

Marketing Evolution

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The Anything But Small campaign proved to small business owners that MetLife not only understands them but can also provide the right employee benefits solution for their specific needs. The campaign achieved its goal of increasing the prospect pool of new small business owners: 558,000 new small business owners now include MetLife in their consideration set, and an additional 57,300 new small business owners now indicate MetLife as their preferred choice for employee benefits—which translates into an expected increase of $9.28 million in incremental revenue at ROI of 229%.