Nestlé USA

Berta Cruz, Marketing Director
Elizabell Marquez, Marketing Director
Julieta Loaiza, Director Communications and Brand Affairs

Casanova//McCann *Lead Agency

Elias Weinstock, EVP, CCO
Karla Acevedo, VP, Group Account Director
Roxanne Garzon, Media Director
Maribel Lackey, Account Director
Rodrigo Lino, VP/Creative Director
Alejandro Rodriguez, Associate Creative Director

MXM

HelloWorld, Inc.

Metavision Media

Maria Hidalgo , Director, Multicultural

Ricky Martin Enterprises, Inc.

NESCAFÉ Clásico faced a declining category, an irrelevant format, brand switching and competitors that outspent us. To overcome this we launched the “Love Your Mondays” campaign, inspiring consumers to live with sabor and create great moments any time. With help from Ricky Martin, we reminded consumers that they had the power to make Mondays great, especially with NESCAFÉ Clásico and the chance to win $15,000 or meet Ricky.   We surpassed our expectations, reaching the brand's highest market share ever at 18.8% and becoming the second-biggest player in the category.