Ad Council

Heidi Arthur, Senior Vice President, Group Campaign Director

Ogilvy & Mather *Lead Agency

Ryan Wagman, Executive Creative Director
Michael Paterson, Executive Creative Director
Monica Apodaca, Art Director
Andrew Chisholm, Associate Creative Director
Corinne Lowry, Managing Director
Charlotte Spatcher, Account Supervisor
Juan Dominguez, Associate Creative Director (Hispanic)
Nicky Lorenzo, Associate Creative Director (Spanish)
Laura Lepre, Producer

Denial, excuses, and misunderstanding get in the way of prediabetes testing, and obscure the healthy changes that would benefit those affected. But rather than convince people to go take a risk test, we brought the risk test to them. We made the risk test unavoidable by creating a film that was itself the risk test. Our campaign has been incredibly successful by Ad Council standards, with over 19MM in donated media, 200MM impressions, and almost 300,000 prediabetes test completions!