United States Postal Service

Chris Karpenko, Executive Director, Brand Marketing

McCann New York *Lead Agency

Thomas Murphy, Chief Creative Officer
Kevin Scher, EVP, Group Managing Director
Donna McCracken, VP, Senior Integrated Producer
Julien Delatte, SVP, Group Strategy Director
Amanda Perring, Senior Strategist
Jacklyn Baillergeon, Strategist

MRM // McCann

Caspar Ouvaroff, SVP, Group Account Director

Universal McCann

Michael Knopf, SVP, Client Business Partner

Weber Shandwick

Fred Lindeberg, SVP, Management Supervisor

As mail revenue steadily declines, e-commerce package delivery represents the future for USPS. But only 38 percent of medium businesses agreed, “USPS wants to help me grow my business”. This disconnect with mid-sized growing businesses prevented us from making the most of the e-commerce boom. Here is how we used USPS' ubiquitous trucks to demonstrate to growing businesses we are on their side.