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Seamless
Taking Back New York

RAN IN: North America

CLIENT
Seamless

Barbara Martin Coppola, Chief Marketing Officer
Sarah Epstein, Senior Brand Marketing Manager

AGENCY
BBH New York *Lead Agency

Alex Monger, Business Director
Sarah Watson, Chief Global Strategy Officer
Alex Beerden, Strategist


SUMMARY

Seamless, the long standing market leader in online food delivery in NYC faced a big problem. The once small market was now overloaded with aggressive, exciting and new competitors doing whatever it took to take diners away from us. So rather than go toe to toe on product claims, we elevated above the category and proudly connected with what it was to be a New Yorker. Beyond entrenching ourselves in culture, we drastically grew the business to make sure Seamless remains how New York eats.

CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Display Ads (Interactive/Online);INTERNAL MARKETING;OOH;Billboard;Place-Based;Transit;Other (OOH);SOCIAL MEDIA;SPONSORSHIP;TV;Branded Content (TV);Interactive TV/Video on Demand;Spots (TV)

Audience: New Yorkers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Regional

Language: English