PepsiCo

Lauren Fritts, Director, Campaign Integration
Kenny Mitchell, Director, Consumer Engagement
Ashley Wood, Consumer Engagement
Joey Fox, Consumer Engagement

TBWA\Chiat\Day Los Angeles *Lead Agency

Martin Ramos, Global Planning Director
Abigail Weintraub, Planning Director
Matt Bataclan, Account Planner
Renato Fernandez, Executive Creative Director
Mark Peters, Creative Director
Robyn Morris, Brand Director

OMD

FleishmanHillard

This is the story of how Gatorade proved that it could be as successful off the field as it is on. By flipping the script on its own 50-year advertising playbook, Gatorade found a unique way to communicate its protein portfolio that clearly distinguished it from its sports drink legacy. Encouraging teen athletes to recover just as hard as they train, we far surpassed the client's campaign objectives for awareness, trial and sales. And for the first time ever, a Gatorade athlete was featured sleeping in an ad.