IBM

Ogilvy & Mather *Lead Agency

Gunther Schumacher, COO - Ogilvy One
Carina DeBois, Managing Director
Jenifer Cameli, Marketing Strategist
Steve Simpson, Chief Creative Officer
Victoria Azarian, Executive Creative Director
George Tannenbaum, Executive Creative Director
Linliegh Hawk, Integrated Producer
Stephanie Cajucoum, Senior Copy Writer
Dennis Kung, Senior Art Directo
Emilia Pittelli, account executive

Neo@Ogilvy

Powered by Watson, built on IBM Bluemix, and hosted in the IBM Cloud, the app prompted shoppers to answer several questions about the person they were shopping for including gender, personality traits and social information. The cognitive technology then scraped and analyzed live customer data, matching personalities to presents. The experience occurred at Westfield San Francisco which attracts tourists, residents, and the local Silicon Valley workforce.  Large surround static, video and interactive OOH assets drove shoppers to the center of the mall where a bespoke hub showcased the gifting experience on kiosks.