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Norton
The Most Dangerous Town On The Internet: Where Cybercrime Goes To Hide

RAN IN: North America

CLIENT
Norton by Symantec

Mike Kulich, Senior Global Campaign Manager

AGENCY
Grey San Francisco *Lead Agency

Curt Detweiler, CCO
Ben Warden, VP, Account Director
Milan Martin, President
Rob Lazarus, Producer
E. Slody, Creative Director
Bryan Evans, Art Director
Edward Fung, Account Supervisor
Will Egan, SVP Account Director
Ryan Miller, SVP, Director of Insights & Investments


SUMMARY

Directed by Academy Award winning director Daniel Junge titled, The Most Dangerous Town on the Internet, Where Cybercrime Goes To Hide is an original brand documentary film. It explors the secret world of bulletproof hosting that's hidden deep in underground bunkers, isolated at sea, and in empty apartments or spread openly across the Web. It takes an unbiased look at the freedom and chaos that anonymity can create. The goal of the film is to educate and enlighten our audience to keep going boldly, not blindly in a world where everything is connected.

CASE STUDY

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CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: BRANDED CONTENT;INTERACTIVE/ONLINE;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;Video Skins/Bugs;MOBILE/TABLET;Display Ad (Mobile/Tablet);In-App or In-Game Ad;PR;SOCIAL MEDIA

Audience: Men

Objectives: Build, change corporate image

Type: Business to Consumer

Classification: Multinational

Language: English