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Wilson Sporting Goods
Wilson "Living Anthem" Brand Launch

RAN IN: North America

CLIENT
Wilson Sporting Goods

Amy Weisenbach, VP Marketing

AGENCY
Phenomenon *Lead Agency

Team Wilson, Collaborative Effort


Dumont Project

Katrina Osio, EVP, Marketing & Strategy


SUMMARY

With a tiny budget in one of the world's most competitive categories, dominated by beloved iconic brands, Wilson broke through the wall of indifference for its brand, outpacing even Nike on the pivotal category KPI and re-establishing a conversation with Avid Athletes.

CASE STUDY

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CASE VIDEO


Hero Medium: Digital/Social Video

Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;MOBILE/TABLET;Display Ad (Mobile/Tablet);SALES PROMOTION;SOCIAL MEDIA;TV;Spots (TV)

Audience: Brand Influencers

Objectives: Change brand image

Type: Business to Consumer

Classification: National

Language: English