Campari

John Anderson, Brand Manager
Chris Staresinic, VP of Marketing

BBDO Toronto *Lead Agency

Todd Mackie, SVP, Chief Creative Officers
Denise Rossetto, SVP, Chief Creative Officer
Matt Hubbard, Associate Creative Director
Mike Schonberger, Associate Creative Director
Jennifer Morrison, Agency Producer
Rebecca Flaman, VP, Group Account Director
Deanna Tatham, Account Supervisor

Untitled Films

Saints Editorial

The Vanity

SKYY vodka was suffering from a decade-long sales slump due to negative brand perception and lack of differentiation over competition.So, we repositioned the brand to highlight its California roots. But we didn’t just say “SKYY is from California”, we created an enticing shelf-to-media program that gave our Canadian drinkers the chance to become California landowners.