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My Little Pony
Through The Eyes of a Friend

RAN IN: United States

CLIENT
Hasbro

Samantha Lomow, SVP, Hasbro Brands
Tyla Bucher, VP, Franchise Lead

AGENCY
Grey New York *Lead Agency

Rob Lenois, Deputy Chief Creative Officer
Ariel Redmond, Associate Art Director
Lauren Varvara, Copy Writer
Emily Portnoy, Executive Strategy Director
Kathryn Phillips, Senior Strategist
Jim Mezoff, EVP, Account Director
Molly Lamdin, VP, Account Director


Townhouse

Sam Helfer, VP, Integrated Producer


SUMMARY

We set out to show the world that friendship matters, and that My Little Pony is an invaluable tool to teach it. Our goal was to reach moms on owned social to change their perception of the brand and start a conversation about friendship. Our heartwarming branded video of meetings between parents and their kid’s friends reached 800k organic views in just 2 weeks, attracting 24 times more engaged users as average Facebook content and becoming the most shared organic piece ever on My Little Pony’s Facebook page.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT

Audience: Mothers

Objectives: Change brand image

Type: Business to Consumer

Classification: National

Language: English