Off The Street Club

Energy BBDO *Lead Agency

Elke Anderle, SVP, Group Strategy Director
Andres Ordonez, Chief Creative Officer
Pedro Perez, SVP, Executive Creative Director
Josh Gross, SVP, Executive Creative Director
Lianne Sinclair, EVP Client Service Director
Dan McCormick, Creative Director
Fernando Passos, Creative Director
Jamie Defer, VP, Global Account Director
Erin Welsh, VP, Senior Account Director
John Pratt, EVP, Head of Integrated Production

This case is about the toughest people in one of the toughest warzones. They’re not soldiers, cops or gangsters. They’re children. And they make the tough choice to defiantly reject crime on their streets. Instead, they choose hope by joining a safe-haven called Off The Street Club. Our “Hope is Tougher” campaign raised the most money in the Club’s history – 20% more than previous years and enough to keep 3,000 kids off the streets. And it proved that thoughtful strategy and communications can make a difference in people’s lives.