McDonald's

Karen Adland, Manager, Brand & Content
Lauren Snyder, Manager, Brand Strategy
Akash Pathak, Director, Brand Marketing & Digital Strategy
Molly Starmann, Senior Director, Corporate Communications
Julie Wenger, Senior Director, Brand & Marketing Strategy

We Are Unlimited *Lead Agency

Toygar Bazarkaya, CCO
Tony Katalinic, Creative Director
Denis Budniewski, Chief Delivery Officer
Kevin Bynoe, Narrative Strategist
Ashton Mitchell, Account Executive

OMD

Alma DDB

FleishmanHillard

Filling open positions is challenging, but filling positions at 14,000 locations, each with multiple shifts and multiple vacancies can seem daunting. Add to that the perception of McDonald’s restaurant jobs as ones of last resort. We challenged the “McJob” myth using authentic crew stories, engaging teens on the digital/social platforms they frequent most, increasing applications by 31.