Farmers Insurance

Mike Linton, Enterprise Chief Marketing Office
Leesa Eichberger, Head of Brand Marketing
Jenny Howell, Director of Brand and Advertising

RPA *Lead Agency

Perrin Anderson, VP / Creative Director
Hobart Birmingham, VP / Creative Director
David Measer, SVP / Group Strategic Planning Director
Kirt Danner, SVP / Group Account Director
Lisa Tanner, SVP / Group Account Director
Jessica Watts, SR Planner

ZenithOptimedia

Stephanie Lui, SVP Strategy

Kelton

Even insurers don’t want to talk about insurance, spending their enormous budgets on gimmicky advertising. We had to breakthrough the noise, and with a budget nearly 10 times less than competitors.  We found a way to differentiate via our insurance expertise. The “We Know From Experience” campaign showed real, unbelievable claims Farmers Insurance has experienced. We brought 30 different claims to life, and gave caution-minded customers a reason to trust that Farmers could help cover them. The position stood out, with the Experience campaign bringing people to Farmers.