U.S. Army

McCann New York *Lead Agency

Lisa Nocella, EVP, Executive Account Director
Dan Donovan, Executive Creative Director
Mike Medeiros, SVP, Executive Strategy Director
Jessica Mendoza, Strategy Director
Claire Stewart, Strategist
David Waraksa, VP, Creative Director
Dov Zmood, VP, Group Creative Director
Roberto Santellana, SVP Group Creative Director
Mat Bisher, Executive Creative Director

Universal McCann

Joseph Castillo, VP Group Partner Portfolio Mgmt

Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks. But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot. The campaign drew over 1 million hackers into an online vetting process that led to only qualified prospects contacting Army Cyber Command.