JPMorgan Chase & Co.

Droga5 *Lead Agency

David Droga5, Founder/Creative Chairman
Jonny Bauer, Global Chief Strategy Officer
Colm Murphy, Co-Head of Strategy
Dan Ng, Group Strategy Director
Mara Buta, Strategy Director
Nick Maschmeyer, Strategy Director
Duncan Marshall, Partner, Executive Creative Director
Justin Ruben, Group Creative Director
Jeff Prince, Executive Group Director
Paul Meates, Associate Creative Director

ZenithOptimedia

VaynerMedia

The brief: put points-based Chase Ink Business Preferred? on the map with small business owners. The problem: to this audience points were meaningless. So instead of making ads about the power of points, we used points to actually make something. Working with a small business owner we co-created The Ripple - a sugary innovation with nothing but points. Not only did the Ripple become one of the biggest food crazes of 2016 but awareness, consideration and sign-ups soared, proving just how powerful points can be.