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Barba Men’s Grooming Boutique
Strands for Trans

RAN IN: United States

CLIENT
Barba Men’s Grooming Boutique

AGENCY
Terri & Sandy *Lead Agency

Sandy Greenberg, Co-Founder & CEO
Terri Meyer, Co-Founder & CEO
JP Gomez, Creative Director
Sam Mazur, Creative Director
Jeein Lee, Art Director
Jaehyun Cho, Art Director
Simin Lim, Art Director
Chanel (Duyen) Luu-Hai, Art Director
Natalia Davila, Copywriter
Kiersten Utegg, Copywriter


SUMMARY

This is the story of a movement called “Strands for Trans” started by a small NYC barbershop, Barba. On the budget of $10,000, it galvanized the LGBT community and other seekers of equality during Pride. by bringing attention to the discrimination transgender individuals can face when getting a haircut. Inspired by the colors of the trans flag, this campaign led barbershops and salons across the country to sign up as trans-friendly spaces in the first online registry. “Strands for Trans” fought discrimination with a small budget and a big heart.

CASE STUDY

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CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);DIRECT;Mail;GUERILLA;Sampling/Trial;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Geo-based Ads;OOH;Place-Based;PR;SOCIAL MEDIA;SPONSORSHIP

Audience: LGBT community

Objectives: Support Movement

Type: Business-to-Business

Classification: National

Language: English