Oscar Mayer

mcgarrybowen *Lead Agency

Tom Smith, Group Managing Director
Kurt Fries, Chief Creative Officer, Chicago
Kevin Thoem, Group Creative Director
Lee Remias, Group Creative Director
Ashley Powell, Senior Strategist, Social Media
Rob Neveau, Associate Creative Director
David McCradden, Associate Creative Director
Randi Schwieger, Account Director
Corthay Schock, Junior Strategist
Zach Walker, Community Manager

Starcom

Olson Engage

Hot dogs - a cornerstone of America - were exposed as posing a health risk equal to smoking. Negative publicity swirled. Families turned their backs on their beloved hot dogs; category sales were in steep decline. Oscar Mayer, once America’s favorite hot dog, was in the dog house. Thanks to Oscar Mayer’s “For the Love of Hot Dogs” campaign, they rebuilt families’ trust, and earned back their place at the table. They reversed the negative trajectory of their business and surpassed every goal established for household penetration, sales and sentiment.