Harman International

Ralph Santana, Chief Marketing Officer
Kheri Tillman, Vice President Global Marketing
Jennifer Liang, Director Product Marketing
Dave Spinato, Vice President Ecommerce
Andrea Seib, Senior Manager Influencer & Partnership Marketing

Doner *Lead Agency

Eric Weisberg, Global Chief Creative Officer
Brad Emmett, EVP, Executive Creative Director
Sam Sefton, SVP, Group Creative Director
Kevin Weinman, EVP, Brand Leader
Beth Baumgartner, Brand Leader

Initiative

Team Epiphany

Matter Communications

Our target, saw music as the soundtrack to their lives and wanted it with them everywhere. However, too often, the durability of the speaker wasn’t up to their lives adventure. if JBL could prove that JBL speakers were completely waterproof, they would get credit for being lifeproof. We told that story everywhere with dramatic demonstrations, from paid media to the pool at the Hard Rock Hotel in Vegas. And it worked, we drove a 17% increase in units sold in a category that grew 4%, increasing SOM by nearly 10%.