Sandy Hook Promise

Nicole Hockley, Founder and Managing Director

BBDO New York *Lead Agency

Crystal Rix, Chief Strategy Officer
Greg Hahn, Chief Creative Officer, New York
Peter Alsante, Creative Director
Bryan Stokley, Senior Copywriter
Martins Zelcs, Senior Art Director
Lindsey Cash, VP, Account Director
Sean Stogner, Communications Planning Director
Alaina Crystal, Strategy Director

Dini von Mueffling Communications

Dini Von Mueffling, Founder and CEO

With gun violence in the US outpacing other developed nations, the need for change is clear. But the debate around solutions has largely fallen on deaf ears due to the politicized nature of the conversation. Sandy Hook Promise reframed the national debate around gun violence to focus on people, not politics. Our film showcased the fact that gun violence is preventable, when you know the signs. This message struck a chord, garnering billions of impressions, 115 Million views, and an 11X increase in signups to their Promise Leader Program.