Bleacher Report

Johannes Leonardo *Lead Agency

Adam Rubin, Management Supervisor
Mark Aronson, Head of Strategy
Mike Blanch, Creative Director
Omid Amidi, Associate Creative Director
Tommy Woods, Junior Copywriter
Jacob Mehringer, Junior Art Director
Ben Breier, Strategist
Shami LaCourt, Senior Integrated Producer
Dana May, Head of Integrated Production
Johnny Roelofs, Associate Strategy Director

After a tectonic shift in the sports media landscape, Bleacher Report was presented with an opportunity: capitalize on a young sports fan that exhibited new behaviors and attitudes not catered to by the large TV networks that dominate the category. We set out to understand this new sports fan, and connect Bleacher Report’s offerings with their new behaviors. The resulting campaign articulated a clear understanding of this new fan and the complex relationship between sports and culture, landing Bleacher Report a unique space in the sports media world.