New Avon, LLC.

Terri & Sandy *Lead Agency

Terri Meyer, Co-Founder & CEO
Sandy Greenberg, Co-Founder & CEO
Meredith Schwinder, Creative Director
Natalia Davila, Copywriter
Tiffany Appleton, Copywriter
Benita Antony, Art Director
Kirstin Roquemore, Art Director
Drew Schwartz, Integrated Account Director
Dani Blevins, Account Supervisor
Tracy Chapman, Director Strategic Planning

Avon is an iconic brand with female empowerment in its DNA. However, the company that opened the door to women in the workplace way back in 1886 found itself irrelevant to women in 2016. Avon’s army of Representatives, called “Avon Ladies,” had shrunk, and sales were in decline. With the brand’s century-old reputation at stake, we launched “This Is Boss Life,” a campaign that increased daily leads by 49%, exploded positive social sentiment by 55% and modernized Avon’s empowerment message for a whole new generation.