United States Postal Service

MRM // McCann *Lead Agency

Shawn Kelly, Creative Director
Tony Jones, Creative Director
Karan Gera, SVP, Director of Strategy
Caspar Ouvaroff, SVP, Group Account Director
Sung Chang, Chief Creative Officer
Sidney Zanzani-Barrier, Associate Creative Director
Romina D'Amico, Account Director
Marielle Avallone, Senior Account Director
Liz Medina, Senior Strategist
Michael Fountain, Associate Director Strategy

For long, the marketing industry had sounded the death knell for direct mail. But, amid all this skepticism, direct mail had undergone its own metamorphosis, becoming the solution to marketers’ woes. Because brands struggle to win attention of constantly distracted tech junkies who are literally one puppy-monkey-baby-video away from being interrupted, we demonstrated direct mail can deliver spellbinding experiences that are impossible to ignore. In doing so, not only did we get marketers to rethink their perception of direct mail, we drove the highest direct mail volume in six years.