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Johnnie Walker
INSPIRING AMERICA TO KEEP WALKING

RAN IN: United States

CLIENT
Diageo North America

James Thompson, Chief Marketing and Innovation Officer
Alex Tomlin, Senior Vice President Marketing
Stephanie Jacoby, Vice President Johnnie Walker
Sari Brecher, Public Relations and Entertainment Marketing Director
Phil Pearson, Public Relations, Influencer and Entertainment Marketing
Daniel Mazier, Brand Marketing & Communications Manager
Paola Tornabene, Director and Senior Counsel, Intellectual Property
Sandhya Padmanabhan, Brand Manager Johnnie Walker
Jenn Rapp, Brand Manager, Johnnie Walker
Jefferson Kohler, Associate Brand Manager, JW Innovation

AGENCY
Anomaly *Lead Agency


Hunter PR


Starpower LLC


Carat


VaynerMedia


SUMMARY

In a sluggish category, Johnnie Walker needed to reignite sales and create iconic fame for the brand’s “Keep Walking” campaign. In 2016, when America needed it most, Johnnie Walker celebrated the Latino community whose journey of progress is shaping the future of our country. In doing so, “Keep Walking” became a rallying cry across America, reigniting sales and establishing Johnnie Walker’s place in culture.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT;INTERACTIVE/ONLINE;Digital Video;MOBILE/TABLET;In-App or In-Game Ad;OOH;Billboard;Place-Based;PR;PRINT;Newspaper - Print;SOCIAL MEDIA;TV;Spots (TV)

Audience: New Generation of Drinkers - 21-34 Year Olds

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English