United States Postal Service

MRM // McCann *Lead Agency

Shawn Kelly, Creative Director
Tony Jones, Creative Director
Karan Gera, SVP, Director of Strategy
Caspar Ouvaroff, SVP, Group Account Director
Sung Chang, Chief Creative Officer
Christopher Saccone, Account Director
Michael Mendoza, Art Director
Christopher Cotter, Associate Director Strategy
Spike McCue, Associate Director UX
Ken Hogan, VP, Director of Graphic Services

In digital first America, people judge brands by their digital experience. So, when Americans started flooding USPS.com instead of post offices, desperate for a simpler way to do things, USPS had to adapt quickly to deliver an experience that would exceed their expectations. We transformed USPS.com from just a site supporting the post office into a zero friction Digital Service. The new USPS.com took USPS’s brand to new heights, making it one of the top 15 simplest brands in America, and lifting brand sentiment by 143%.