IKEA

Ogilvy *Lead Agency

Della Mathew, Creative Director
Holden Rasche, Associate Creative Director
Ashley Veltre, Associate Creative Director
Caroline Tran, Copywriter
Jamison Duffield, Group Planning Director
Terry Martin, Managing Director
Lucy Lieberman, Program Management Officer
Jenna Gartland, Senior Producer
Leslie Stone, Director of Strategic Services
Lisa Huang, Account Director

MEC Global

Brownstein Group

Ketchum

APCO Worldwide

It’s retail armageddon. Or so say the pundits. In the past year, retail brands like RadioShack, Macy’s, and Kmart have declared bankruptcy and/or closed thousands of physical store locations. IKEA has bucked the trend thanks to a new brand platform. By translating IKEA’s powerful mission — “to improve the everyday life of the many people” — in light of the American dream, we have given Americans new reasons to revisit their assumptions about the quirky Swedish brand, lifting store visitation by 1.4%.