MailChimp

Droga5 *Lead Agency

David Droga, Founder/Creative Chairman
Jonny Bauer, Global CSO
Amy Avery, Chief Intelligence Officer
Colm Murphy, Co-Head of Strategy
Katie Coane, Strategy Director
Justin Pak, Senior Strategist
Midori McSwain, Strategist
Elsa Stahura, Senior Communications Strategist
Taylor Hines, Communications Strategy Director
Patrick Rowley, Account Director

PHD

MailChimp, a provider of marketing solutions for small creative businesses, set out to prove that the best way to reach your people is to be unapologetically yourself. Rather than create ads, they created nine stand-alone cultural properties that kind of sounded like MailChimp and completely embodied their creative DNA. The magnetic power was undeniable, sparking 988 million earned impressions and 67 million searches all of which led back to MailChimp. We demonstrated that for MailChimp and their likeminded creative audience, staying true to yourself makes all the difference.