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Careem Networks FZ LLC
Humanizing the Careem Experience

RAN IN: Pakistan

CLIENT
Careem Networks FZ LLC

AGENCY
Careem Networks FZ LLC *Lead Agency


SUMMARY

Careem realized that in the digitalized world, consumers yearn for authenticity from brands. Monotonous, one-way pandering of content was not setting us apart from the crowd. We needed to break the clutter. Unlike traditional usage of social media by brands, Careem opened the channel for genuine, empathetic and relevant conversations. We found that anything that sparks a real connection is valued and translates into a more humanized experience for the audience.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: SOCIAL MEDIA,USER GENERATED

Audience: Audience (20 - 50 years)

Objectives: Increase awareness

Type: Business to Consumer

Language: English