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Knorr
Knorr Noodles Boriyat Busters

RAN IN: Pakistan

CLIENT
Unilever (Pakistan)

AGENCY
Y Production *Lead Agency


Mindshare *Lead Agency


Body Beat Group


SUMMARY

Knorr Noodles built itself on a ‘fun and adventure’ based positioning. All communications have focused on highlighting Knorr as a fun filled snack with its animated characters.Given the competitive heat around our differentiated positioning, simultaneously evolving media and entertainment landscape it was imperative that we take a leap in the way we communicate. We needed to come up with a new way of communication to reinforce and further strengthen Knorr Noodles’.We developed a platform which could take over as the natural evolution from Knorr’s original stand point of eliminating boredom.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: PR,SALES PROMOTION,SOCIAL MEDIA,TV

Audience: Children (12 and under)

Objectives: Build brand equity

Type: Business to Consumer

Language: English