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Pampers
Pampers Pants are the new diapers

RAN IN: Pakistan

CLIENT
P&G

Jaffar Hashim, Brand Manager
Ai Abbas Rizvi, Brand Manager
Kainat Tanveer, Asst. Brand Managers
Anam Parekh, Asst. Brand Managers
Azmeenay Arshad, Asst. Brand Managers
Wajahat Ali, Asst. Brand Managers
Ali Haider Naqvi, Asst. Brand Managers
Taimur Butt, Asst. Brand Managers
Muhammad Osama, Asst. Brand Managers

AGENCY
IAL SAATCHI & SAATCHI *Lead Agency


Starcom Brainchild Communications


IAL SAATCHI & SAATCHI


Helium


SUMMARY

Genuine effectiveness test for this campaign was whether our innovation & campaign was successful in converting consumers from traditional taped diapers to the new Pampers pants. The results speak for themselves, not only did the consumers love our product but our campaign exploited the insight & big idea well enough for people to start converting to Pants after being exposed to our message.  Given that our Pants business has continued to grow since launch beyond the expected rates, we strongly feel that we are able to revolutionize the diaper industry

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT,DISTRIBUTION CHANGES,ECOMMERCE,INTERACTIVE/ONLINE,OOH,PACKAGING,PRINT,RETAIL EXPERIENCE,SAMPLING,SEARCH ENGINE MARKETING (SEM/SEO),SOCIAL MEDIA,TRADE SHOWS,USER GENERATED

Audience: Mothers

Objectives: Develop, revitalise market

Type: Business to Consumer

Language: English