the coca cola Company

Sadaf Zarrar, IMC Lead
Hamza Ahmed, Senior Brand Manager
Ahmad Mukhtar, IMC Support
Sameera Zubair, IMC Digital Lead

Starcom Brainchild Communications *Lead Agency

Khurram Tariq, Account Lead
Amna Tariq, Planner
Sameer Aly, Buyer
Mujtaba Kamal, Buying Lead

Ogilvy Pakistan *Lead Agency

Hassan Bangash, Account Lead
Ahmad Azim, Account Manager
Zehra Zaidi, Creative Director

Kinetic Pakistan

Hassan Nawaz, GM

Activemedia

Reza Jivani, Account Lead

Digitz (Pvt) Ltd.

Ayesha Mehmood, Creative Director

We took over the football conversation across touchpoints keeping the biggest challenge in check; Pakistan did not have a football team and additionally Pakistan Football Federation (PFF) was suspended. Coca-Cola made every football moment special for football fans starting from bringing the Trophy to Pakistan for the first time and activating the stadiums in the international arena, driving brand love and consumption.