CLIENT
R&I Electrical Appliances
Parsa Rafiq, Director Marketing
Muhammad Ahsan Khalid, Jr Creative Executive
Sohaib Hassan, Deputy Brand Manager
Hassan Javed, Deputy Brand Manager
Waqas Naeem, Deputy Brand Manager
Nauman Khan, Deputy Brand Manager
Ahsen Aghai, Digital Executive
Tanzila Mohsin, Deputy Brand Manager
AGENCY
Kamran Sarfaraz, Director Operations
Mindshare Pakistan
Sanober Ali, Senior Media Planner
Tughral Khan, Media Planner
Taha Khan, Category Head
Id Creations
Zaheer Uddin Ahmed, Director
Emaad Khan, Executive Partner
SUMMARY
Air- Conditioners category has highly active competition where there is very difficult to differentiate and position your brand.The campaign was in continuation to Kenwood's 2017's commercial because of its effectiveness. This campaign is unique, a perfect example of how you communicate functionality of product while keeping your audience engaged with a story. Because of its witty insight and entertainment value, it went viral instantly and achieved great impact in proportion to media spending.
This campaign further strengthened the consumer's emotional bond that the brand started establishing in 2014.
